As time moves forward, so does DST – embracing change and innovation for a brighter future. 2025 marks a new chapter for DST with a new logo makeover and refreshed visual identity. Yet, one thing remains unchanged: our dedication to delivering professional support and high-quality consumables to our customers, as well as industry expertise at leading trade fairs in the printing industry. This May, the DST team is exhibiting at FESPA 2025 in Berlin, Germany!
Meet DST’s New Logo – The Meaning Behind the Changes
DST is beyond happy to share an update – our logo has had a fresh makeover!
Over the last months, we’ve put creativity and teamwork to good use, tailoring and fine-tuning a brand-new logo. Our new look reflects the beginnings, the journey and the constant evolution. While the design is fresh, our commitment to growth and delivering the best consumables for your heat transfers production remains the same.
The new logo represents the perfect blend of innovation, tradition, and sustainability —values that define DST. The design draws inspiration from textiles and the mesh tool, reflecting our deep roots in screen printing and our forward-thinking approach to digital technology. The smooth transition between elements symbolizes the hybrid nature of modern printing, where traditional screen printing meets innovative digital techniques, offering the best of both worlds.
The soft and rounded shapes in the logo embody flexibility, adaptability, and precision—qualities essential in the printing industry. These curves also reflect the seamless integration of our solutions, ensuring high-quality heat transfers with every print. More than just a visual change, our refreshed identity shows we are keeping up with the needs of our customers while staying true to our heritage.
FESPA 2025: Where Visionaries Meet
Imagine and feel for a moment: stepping into the exhibition halls at FESPA 2025 is like immersing yourself in the heart of the global printing community—where innovation, creativity, and collaboration come alive. The high energy level hits you immediately as industry leaders, experts, and enthusiasts gather, sharing ideas and exploring new possibilities.
At this dynamic crossroads of technology and design, we’re excited to be part of the conversation, proudly presenting DST’s refreshed identity and new logo design at booth #B60, in Hall 2.2, at Messe Berlin from May 6-9, 2025. This marks a new chapter for us, one that reflects our evolution as part of the printing industry and within Bjørn Thorsen A/S.
The message we want to deliver to our customers is very simple: Your best heat transfers start with DST consumables.
Whether through traditional screen printing, hybrid/ digital printing, or DTF (Direct-to-Film), we have high quality products and technical support for each of these technologies to enable you to Take Your Heat Transfer Production to the Next Level.
